Fake ED medication animations

This idea played with the theme of the wheel of fortune

I built a series of 3 very short animations highlighting the chance element of taking fake erectile dysfunction medication. The ideas themselves were developed through a creative workshop before I took the final ideas and created static draft graphics.

This was one was based around the roll of a dice and the uncertainty of next moves

The graphics were used to get sign-off from the stakeholders before I moved to building illustrational and 3D elements. Work started in Illustrator and Photoshop, before moving into Cinema 4D where the models were built and animated. Finally, this was taken into After Effects for lighting and rendering the final animations for social media.

In this version, the magic ball idea was used, with the internal disc representing the pill

Software used – Photoshop, Illustrator, Cinema 4D, After Effects

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