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Yellow Card reporting figures
During MedSafetyWeek, static graphics were designed to promote the Yellow Card scheme. This is used to report suspected adverse reactions to drugs or medication. The initial graphic features a text blur, used to suggest dizziness.
The service had received over a million reports at the time of the campaign. Graphics were deveolped to promote this and to thank the public for reporting. A different design was used for the ‘thank you’ graphics. This used the concept of data in the background, driving and informing the analysts.
Software used – Illustrator, Photoshop