What do you think?
Medical devices consultation graphics
These were early stage concept designs for new EU regulations around medical devices. Two distinct designs were created, to test which appealed more to healthcare professionals.
The first design, above, uses a less formal approach. Illustrations were chosen to see if a younger demographic could be engaged. The design below uses stylished photography with strong graphic elements.
When the campaign went live, the photographic image option was used, with a variety of different life-based images, supported with campaign hashtags.